THE RYDGES POST
It’s not that long ago that the tourism slogan, Give Me Brisbane Any Day would not have worked. You see, many Brisbane locals suffered a wee bit of a cultural cringe, feeling that their city was somehow inferior to other Aussie cities, especially those two big ones south of the border. Having a healthy sense of humour they invented tongue-in-cheek nicknames for their capital, like Bris-Vegas and Brisneyland… then something happened, almost organically, that changed Brissie into a very hip, very cool place to live and visit…
A previous successful Queensland tourism slogan was “Beautiful one day, perfect the next”… it was a nice catchy phrase that pointed out why Queensland was tagged ‘The Sunshine State’. The new tourism slogan, targeting the capital, is “Give Me Brisbane Any Day”. It is a slight put down on the other state capitals but is totally positive in its content. Last year six million people visited Brissie – an increase of five percent – and this multi-million dollar campaign highlights the myriad rewarding things visitors can see and do.
The video features many attractions in and around Brisbane, set simply to a stunning music track – there’s the Storey Bridge climb, city markets, shopping, dining, live entertainment and dolphins. At a brief glance there are at least three authorities that agree with the overview that Brissie is now a very cool, hip city – Lonely Planet, GQ Magazine and your humble blogger. Yep, I’m a bit biased. Previously a Sydneysider, I relocated to S/E Queensland in 2003. I visit the other capitals and enjoy what they have to offer but I am happy to join the chorus, ‘Give me Brisbane Any Day’.
Of course, if you are visiting Brisbane, there’s no better location than South Bank and no better hotel than Rydges. Just ask our friendly concierge, Colin, for tips on the coolest places to shop, dine and see.