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THE RYDGES POST

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Cinema,Concert ian 9/25/2013

Well – the much anticipated One Direction tour is underway with 22 sell-out concerts around Australia and in New Zealand PLUS the movie, One Direction: This Is Us is in cinemas everywhere.

One Direction has certainly headed in only one direction since winning X-Factor in the UK – up – but, as they say, what goes up, must come down. I’m not being pessimistic for the boys, just realistic methinks – they really are at the top of their game at present with world-wide sell-out concerts and a hit movie.

Here’s the thing – the lads pretty much have a target demographic of screaming, crying 14-year-old girls… not that there’s anything wrong with that… but Melbourne broadcaster, Steve Price, nailed the dilemma the band may face.  See, tickets for the current tour went on sale last year and his teen daughters begged and pleaded and cried and crawled and won him over to buy them tickets… but now that the show has arrived, the band is sooooooo last year and far too squeaky clean for grown-up 15 and 16 year olds.

There is also a saying that someone turns 14 every day – meaning that if the band keeps targeting 14yo screaming girls, the demographic will come to the band – not necessarily the case these days – what was cool for older sis may be so uncool for the next one moving into her teens. And, according to my other half who teaches girls, the ones who scream and cry at concerts are the ones who faint when it is time for a needle – and they can also be a tad fickle.

On the upside, the band is enjoying its equivalent of The Beatles circa 1964 when A Hard Day’s Night hit the screens and the charts – a year later the Fab Four were shouting Help! Hope that’s not prophetic for the Fab Five. Of course, the Beatles only lasted until 1970, but they carried their fans along that rich, diverse journey of experimentation and originality – I really can’t see a modern equivalent of Sgt Peppers, the White Album, Abbey Road or Let It Be happening without a group name change to Many Directions - and only time will tell if there is a Lennon or McCartney lurking in Zayn, Niall, Liam, Louis or Harry.

Oh! As for the movie, One Direction: This Is Us. In a nutshell – it is slick, fun and rewarding for the fans. The lads have heaps of energy, enthusiasm, charm, warmth and, dare I say, talent. But for we folk of a (much) older generation, for the benefit if Mr Kite, there will be a show tonight on trampoline… and of course Henry the Horse dances the waltz!

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