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Travel ian 1/3/2014

I love New Zealand ad agency creativity – here’s another winner for Air New Zealand in-flight safety instructions – following up the brilliant Middle Earth Hobbit in-flight, they have gone with "Safety Old School Style” enlisting elderly but sprightly Betty White and Gavin Macleod to work with a couple of real flight attendants.  The intention with these things is simply to get passengers to watch – success on that front in spades methinks as well as selling the famous NZ sense of humour as a reason to travel.  Here you go…

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