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Travel,Television ian 6/19/2014

Sunrise in Queenstown NZ can be spectacular, with the lake gaining colour as the sun’s rays play with the peaks in The Remarkables, but this week it was a different Sunrise putting smiles on the faces of local tourism operators.

Sunrise in Queenstown NZThe Australian Seven Network breakfast program, Sunrise, packed up the whole show for the trip across the ditch – the presenters, the newsreader, the sports guy, the weather lass and even whoever climbs into the cow suit to give away $10,000 in the daily Cashcow segment to a lucky viewer. And about sixty lucky viewers also accompanied the show’s cast and crew.

The Cash Cow did the bungy beautifully… the presenters took up challenges like canyon swinging, skiing and frocking up to become Lord of the Rings characters… hakas and fire-twirling happened lakeside and, all the time, Queenstown just sat as the back drop, being its stunningly beautiful self.

Local guests included Stan Walker, Justice Crew and Lorde… all in all it works out as six hours (two days) of brilliant advertising that will beam into tens of thousands of households. They say that between 300,000 and 400,000 Aussies watch Sunrise but that doesn’t take into account the couple of million people who flick on for five or ten minutes before they head off to work.

And, of course, when those Aussie viewers hop on a plane, there’s no better place to stay than Rydges Lakeland Resort Queenstown.