Winners of the TAA Awards |Atura Blacktown

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Atura Blacktown tops NSW TAA Awards for Excellence



In a line-up that included properties, restaurants and employees from Sydney’s finest hotels, Atura Blacktown ensured the tourism spotlight rested firmly on Western Sydney at the prestigious NSW Tourism Accommodation Australia (TAA) Awards for Excellence 2014 held last night at Sydney’s Westin Hotel.

The urban, industrial and art-inspired hotel property cemented its position on Sydney’s accommodation hot list by clinching three accolades at a glittering black tie gala dinner that celebrates the achievements of the hotel industry in helping maintain NSW’s position as a premier tourism and conferencing destination.

Accolades won by Atura Blacktown included:

Winner of Accommodation Hotel of the Year (Mid-Range)
Employee Excellence in Service: Michelle Paul, Atura Blacktown Receptionist
Hotel Industry Rising Star: Jessica Harford, Atura Blacktown Receptionist
-  The Roadhouse Bar & Grill achieved ‘Highly Commended’ in the category ‘Brasserie/Cafe of the Year’.

Against a stellar line-up of four and five-star properties, Atura Blacktown also made finalist status for Outstanding Community Service & Achievement and Hotel Receptionist Michelle Paul was a finalist in the category Front of House Employee of the Year.

These achievements are no mean feat for a new hotel that was only launched in mid-October 2013.  High on value, design and personality, Atura Blacktown’s edgy, high-energy, high value, industrial styling and exemplary service standards proved the brand has hit the mark with this new hotel proposition.

Atura Blacktown’s dynamic, designer-styled spaces fuse with the latest technology and a surprising number of complimentary add ons guests would usually expect to pay extra for - such as free Wi-Fi, in room movies and car parking to name but a few.

"Whilst we are delighted with the recognition the award gives our exciting new Atura brand equally satisfying is the acknowledgement of the outstanding performance of two of our key staff members," said Group Managing Director, AHL David Seargeant. "These awards are also very exciting for Western Sydney and reaffirm our faith in developing our first hotel under the Atura brand in Blacktown "

Taking the stage to collect awards for outstanding service, Atura Blacktown’s top performing receptionists Michelle Paul and Jessica Harford proved that Blacktown locals have got what it takes and that talent can indeed win over experience.

Identified at the local TAFE Careers Expo, Employee Excellence in Service award winner Michelle Paul talents and flair for customer service identified her as being a perfect candidate for the hotel positions she was seeking to fill.

Hotel Industry Rising Star award winner Jessica Harford was discovered working at the local Coles supermarket by Atura Blacktown management, taken with her outstanding customer service and charm. 

“I can’t believe it! 12 months ago I was a check-out chick at Coles and look where I am now thanks to Atura Blacktown.  I just love the hotel industry.” said an excited and teary-eyed Jessica Harford during her acceptance speech.


About Atura Hotels:

Urban. Industrial. Art Inspired. Atura Hotels are where modern business and leisure travelers escape the predictable to embrace a new style of travel. This fresh take on the mid-market travel experience fuses dynamic spaces, hip styling and the latest technology at surprisingly affordable prices ensuring guests feel connected and energised.  Expect free wi fi and a host of other benefits each time you stay.  Engagement with surrounding communities and active support of the local music & art scene are fundamental to the Atura brand philosophy. Over the next few years, Atura Hotels will be launched across Australia in select CBD locations, business park precincts and regional hubs – the first to open was Atura Blacktown in October 2013.

Atura Hotels participates in the free to join Priority Guest Rewards Program. This popular hotel club offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK.

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