Appears the jury is still out on the latest tourism campaign for Adelaide and South Australia. The video link is below. It is ‘arty’ and different – but so is Adelaide - and perhaps there will be a subtle free reminder with ‘coincidental’ use of an INXS song when the upcoming INXS story screens on the Seven Network. If you love the voice, the singer is a Brisbane lass, Emma Louise. Emma was nominated for a 2013 ARIA Award against Sarah Blasko, Missy Higgins, Abbe May and Jessica Mauboy for Best Female Artist.
The tourism theme is ‘breathe’. To quote from the actual push…
Adelaide is a city that offers the physical and emotional space to breathe. There is a sense of freedom here - of expression, of movement, of thought.
With a diverse and eclectic array of accessible experiences, it’s a city that allows time for immersion, paired with a sense of space and freedom that actively encourages true indulgence.
While it naturally promotes the inner city attractions, it also encourages visitors to use Adelaide as a stepping stone to the wineries, the coast and Kangaroo Island. Adelaide’s attractions are featured along with the beaches, the art and culture in museums and galleries plus the myriad dining and entertainment options in restaurants, cafes, pubs and bars.
Of course, for all your accommodation needs in Adelaide, Rydges South Park will give you a warm welcome and a wonderful stay.
Here is a link to the ‘breathe’ promotion (that has links to all things wonderful in SA) and here’s the video: