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Travel,Promotion ian 2/10/2014

For a long time South Australia pushed the slogan ‘The Festival State’ – and for good reason – there are many musical, artistic and creative festivals but the powers that be have asked the ad agency to hop outside the box for the latest campaign.

It does feel a bit like a rather long lunch may have assisted in getting the creative juices flowing because, in a nutshell, an alien drops from out of space and lands on the Adelaide Oval – lucky there wasn’t a One Day International in progress or there could have been a fine for having an extra man inside the square.

The video promotion is ‘arty’ and different – but so is Adelaide - and perhaps there will be a subtle free reminder with timely use of the INXS song in line with the mini-series on the Seven Network.

Adelaide Breathe Tourism CampaignIf you love the voice, the singer is a Brisbane lass, Emma Louise. Emma was nominated for a 2013 ARIA Award against Sarah Blasko, Missy Higgins, Abbe May and Jessica Mauboy for Best Female Artist.

The theme is ‘breathe’. To quote from the actual promotional release…

Adelaide is a city that offers the physical and emotional space to breathe. There is a sense of freedom here - of expression, of movement, of thought.

With a diverse and eclectic array of accessible experiences, it’s a city that allows time for immersion, paired with a sense of space and freedom that actively encourages true indulgence.

While it naturally promotes the inner city attractions, it also encourages visitors to use Adelaide as a stepping stone to the wineries, the coast and Kangaroo Island. Adelaide’s attractions are featured along with the beaches, the art and culture in museums and galleries plus the myriad dining and entertainment options in restaurants, cafes, pubs and bars.

Of course, for all your accommodation needs in Adelaide, Rydges South Park will give you a warm welcome and a wonderful stay.

Here is a link to the ‘breathe’ promotion (that has links to all things wonderful in SA) and here’s the video:


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