Attraction,Fashion ian 4/1/2014

Give me a head with hair, long beautiful hair… yes, until May 11 it is the Age of Aquarius in Rotorua.

The musical Hair gave currency to the hippy term, the Age of Aquarius and this exhibition at the Rotorua Museum relives those amazing 1970’s days of fashion and fun. It was a decade of revolution, self-discovery, personal liberation, social consciousness and much of it was reflected in fashion.

Your humble blogger is old enough to recall paisley prints, flares & bell bottoms, love beads & peace symbols, Nehru collars & kaftans and an array of psychedelic patterns. Ahhhh yes, those were the days my friends, we’d thought they’d never end…

While mind-altering substance is often associated with the creativity and social interaction during the Seventies, the truth is that many of the fashionistas and dedicated followers of those fashions were just making a statement about a new-found freedom. We listened to music like Lucy in the Sky with Diamonds by the Beatles, positive that the letters stood for LSD, the obvious source of lyrical creativity… until Paul disclosed that the inspiration came from his little niece who arrived home from pre-school with a painting… “What’s that?” asked Paul… “That’s Lucy. In the sky. With Diamonds.” But the hippies still had no trouble picturing themselves on a boat on a river with tangerine trees and marmalade skies...

The Age of Aquarius: A 1970s Revolution in Fashion has been curated and toured by the New Zealand Fashion Museum. The exhibition is in the Southern Trust Gallery at Rotorua Museum. Entry is included with Museum admission. Adults $20, seniors $18 and children $8. Entry for Rotorua residents is free with appropriate ID.

If you are coming from out of town, Rydges Rotorua can look after all your accommodation needs.

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Photograph by Nathan Branch, courtesy of the New Zealand Fashion Museum

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